Unit 4 People in organisations
Unit 8 Business communication through documentation
Unit 16 Business enterprise
As BTEC level 2 business students your project is to plan for then set-up a business with an on-line presence.
This project is to be considered real as it can be put online and you might get to make some money out of it.
Keep your blog up-to-date and include notes made in classes, as they will be able to be submitted as supporting evidence.
Keep records of meetings and communication with your peers and others, as they will be able to be submitted as supporting evidence.
Unless a specific method of submitting evidence is asked for (such as the business plan template) you are encouraged to use a variety of formats for submitting work.
Remember to reference all sources
All of the evidence for this task will be presented in electronic format and submitted via turnitin at 4pm 19/04/13.
Task 1- Research and planning
1a) Research a range (minimum 3) of on-line companies from different sectors in order to build ideas and knowledge for your business, your research should cover the following areas:
Organisational structures
Job roles and functions in an online business.
1b) Working individually you are to prepare and deliver a blog on the areas above.
1c) In-class group discussions are needed to plan an agenda for an effective meeting with your web design consultant
Evidence to be submitted: blog containing website listings, annotated screen shots, meeting minutes,
Covers criteria: Unit 4- P1 P2 Unit 8-P2 Unit 12 - P1 P2 P3 P4 Unit 16-P3 P4
This is to becompleted in class no later than 01/02/13 at 4pm
Task 2-Application of Research
From your research for task 1
2 a) Produce a brief to take to the Designer to turn your design ideas into a tangible product.
2 b) Ensure you maintain contact with your peer student helping you. Use appropriate documentation to track discussion topics.
2 c) Produce a business plan for an online shop/marketing forum using the template provided.
2 d) Individually create a job description and person specification for a future role in your organisation.
Evidence to be submitted: Design brief and evidence of communications.
Covers criteria: Unit 8 -P3 Unit 12-P5 Unit 16 -P1, P2, P3, P4, P5 and P6
This is to be presented in class no later than 01/03/13
Task 3-Marketing and promotion
Now your ideas are formulated the next stage of the project is to promote the business ready for the launch of your website. In order to market successfully a range of marketing materials in different formats for different target markets is needed.
3a) Use 3 formats to market/promote your site, possible styles to select from include:
3b) Produce a plan to explain the preparation needed to market and sell your product including the difficulties/constraints limiting your ideas.
3c) Interview at least 3 candidates for the previously advertised role. (This is an extension of task 2d and should be carried out with the assistance of a tutor)
Evidence to be submitted: marketing designs and marketing plan.
Covers criteria: Unit 4 P4 Unit 8 P1 P2 P3 P4 Unit 16 P3 P4
This is to be presented in class no later than 01/04/13
The evaluation process is an integral part of a successful business and in order to assess your performance on this project and make improvements for future business ventures:
4a) Using the provided template complete a personal SWOT analysis.
4b) Match your current skills and abilities to two job opportunities.
4 c) Make a realistic career development plan for a chosen career (could be based upon one from 4 b)
4d) Explain the benefits and impact of marketing products and services on- line.
4e) Explain all issues a business would have to consider before taking its business online.
The matching of skills and abilities to 2 job roles
A timeline for a chosen career.
An explanation of online marketing and online issue considerations can all be created in a variety of formats that suit you best; for example presentations and/or video files.
Covers criteria: Unit 4 P5 P6 Unit 12 P3 P6 P7 Unit 16 P1
All of the evidence for the above tasks will be submitted 19/04/13
Unit 4 people in organisations course criteria
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The Pass Merit and Distinction Criteria for Unit 4
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Unit 8 Business communication through documentation course criteria
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Unit 8 Pass, Merit and Distinction criteria.
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Unit 12 Business on line course criteria
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Unit 12 Pass, Merit and Distinction criteria.
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Unit 16 Business enterprise course criteria
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Unit 16 Pass, Merit and Distinction criteria.
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