Task 2b Business Plan
Creating a Marketing strategy
How do you promote your product or service?
There lots of options they all have a time and place where they are useful.
Also have a time and place where they are a waste of time and effort.
What's good for a big company not always good or achievable for a small business
You need to briefly identify the pros and cons of these methods for your business
- TV Adverts
- Youtube Channel, videos
- Radio Adverts
- Flyers: Handed out or posted
- Posters: Large versions of flyers?
- Email: existing customers or Spam
- Twitter: Regular updates on business
- FaceBook: Company/product page, targeted ads
- Instagram: Uploaded pictures
- Linkdin: Business type facebook
- WoM: Word of mouth
- Blogs: Some bloggers very influencial
- Newspapers: Adverts, features
- news: features
- Celebrity endorsement: freebies?
- vouchers: reward customers? Encourage new custom
- loyalty card: reward customers
- price structure: Who are you targeting
You have to decide which ones would be best for you and your product/ service
This should be based on market research you carry out.
The marketing mix explained in a short video here
Marketing methods
3 Levels
Low level campaign
Mixed Level Campaign
High level campaign
Marketing mix
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